The internet runs on ads. This isn’t an exaggeration. The biggest companies in the world profit not by creating useful goods for users, but selling users to advertisers. Google, Facebook and to some degree, Apple, Microsoft and Amazon all are in the ad business. Back in the 80’s and 90’s, TV was the dominant form of advertising. Companies were said to have made it when they could run an ad on prime time TV. This changed in the 00’s and 10’s when digital ads became a bigger thing, particularly with micro-targeting which Google and Facebook pioneered.
love that folks are thinking about these important things anew... we are moving back to what i call a "webzero" movement; headed back to the original promise of the open and censorship-free web. i'm building communication tooling in this space. exciting times.
love that folks are thinking about these important things anew... we are moving back to what i call a "webzero" movement; headed back to the original promise of the open and censorship-free web. i'm building communication tooling in this space. exciting times.